If someone posts a positive comment about an achievement, they are likely to get many congratulatory remarks. Then there are the text posts which are emotionally charged.
If you notice, a lot of text posts have questions and personal opinions. One theory says that text posts are created in a way that they ask or encourage the audience to interact through comments. Videos are 60% less likely to get comments and link posts about 80% less likely. In fact, they’re only about 10% lower performing than text posts. Hence, it makes sense that photos come in a close second after text posts when it comes to getting comments. Text posts can be of various kinds – text accompanying a photo or an image including some text. The calculation was based on the percentage of the total number of likes, comments, and shares a particular post received and how that compared to the corresponding percentage for the whole page. In order to test the posts and pages for efficacy, Zarella scoured all of them and identified some common characteristics which coincided with high and low performance measures. His goal was to help the average social media user in getting more comments, likes, and shares on their Facebook posts.
Shall we? Decoding 1.3 Million Facebook Postsĭan Zarrella, a social media marketing analyst, collected data on more than 1.3 million Facebook posts published on the top 10,000 pages in order to create a great sample size to determine the best strategies known till date.Īnd, what did he intend to do with this data? Let’s unravel a few gems from the enigmatic world of Facebook. This article takes you through a few observations from a study based on Facebook that can result in increasing engagement on your Facebook posts. And, that’s precisely why you’re here, to extract some knowledge on how to get more likes, comments, shares, on social media, in this case Facebook. You know how onerous it can get to swell those engagement numbers. With so much competition in the social space, you too might be struggling to get your posts seen, liked and commented on. It sure is disheartening to see the content that you’re producing is not fetching you the expected results. Let’s face it – without a stellar engagement, your brand’s online presence is as good as its absence.
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